Gwyneth Paltrow shuts down rumors that Kourtney Kardashian copied her Goop brand: 'This idea that women need to be in competition is legacy patriarchy bulls***'

Gwyneth Paltrow put speculations of a rivalry between her and Kourtney Kardashian to rest.

In an Instagram Q&A on Friday the 49-year-old Goop founder clarified that she believes the 'wellness business' has place for every woman, after a fan asked her if she was upset that Kourtney's, 43, brand Poosh 'copied' her.

'This idea that women need to be in competition is legacy patriarchy bulls***,' she wrote, adding '@kourtneykardash is a really good person and also #KRAVISFOREVER.'

Supportive: Gwyneth Paltrow, 49, shut down rumors of a rivalry between her and Kourtney Kardashian in an Instagram Q&A on Friday; Pictured 2021 in Los Angeles

Supportive: Gwyneth Paltrow, 49, shut down rumors of a rivalry between her and Kourtney Kardashian in an Instagram Q&A on Friday; Pictured 2021 in Los Angeles

'Kravis' is the nickname for Kourtney and her husband Travis Barker, 46, whom she married today in a lavish ceremony in Italy. 

'There is room for EVERY woman to fulfill her dreams,' the Ironman actress continued.

The Oscar winner admitted that she can understand why some people may perceive the situation through a competitive lens. 

'I used to fall prey to this kind of thinking years ago, so I understand where it comes from,' she admitted. 

Enough room: The Goop founder said she believes the 'wellness business' has place for every woman, after a fan asked her if she was upset that Kourtney's, 43, brand Poosh 'copied' her

Enough room: The Goop founder said she believes the 'wellness business' has place for every woman, after a fan asked her if she was upset that Kourtney's, 43, brand Poosh 'copied' her

'Now I get so happy when I see new wellness businesses there is a place for all of us,' she said.

Paltrow launched Goop in September 2008, as a weekly e-mail newsletter offering wellness and lifestyle advice and insight into the star's life.

The company's name was inspired by author Peter Arnell, who reportedly told the star that all successful internet companies have double O's in their name.

Goop has expanded through the years, creating a website and branching off into e-commerce, pop-up shops, wellness summits, a print magazine, a podcast and recently a Netflix docuseries.

Goop: Paltrow launched Goop in 2008, later expanding the brand into five locations where they sell her famous 'This Smells Like My Vagina' candle among other products

Goop: Paltrow launched Goop in 2008, later expanding the brand into five locations where they sell her famous 'This Smells Like My Vagina' candle among other products

Friends: 'This idea that women need to be in competition is legacy patriarchy b******t,' she wrote, adding '@kourtneykardash is a really good person'; Kardashian pictured on March 2022

Friends: 'This idea that women need to be in competition is legacy patriarchy b******t,' she wrote, adding '@kourtneykardash is a really good person'; Kardashian pictured on March 2022

In addition to pop-up stores, the brand also has five permanent brick-and-mortar locations where they sell the actress' famous 'This Smells Like My Vagina' candle, as well as clothes from GOOP brand G. Label and other products.

Meanwhile Kourtney launched her lifestyle website Poosh in March 2019. 

The site features articles, healthy recipes, product recommendations, and advice on topics ranging from fashion, fitness and wellness.

The beauty is currently in Italy with Travis, who she married for the third time in a romantic ceremony in Portofino on Sunday evening. 

The pair exchanged vows surrounded by loved ones, including their children: Kourtney's sons Mason, 12, and Reign, 7, and daughter Penelope, 9, as well as Travis' son Landon, 18, daughter Alabama, 16, and stepdaughter Atiana, 23. 

The couple tied the knot in Santa Barbara earlier this week, following a non-binding wedding ceremony in Las Vegas. 

Celebrating: Kourtney is currently in Italy with Travis Barker, 46, who she married for the third time in a romantic ceremony in Portofino on Sunday evening; Pictured May 20, 2022 in Italy

Celebrating: Kourtney is currently in Italy with Travis Barker, 46, who she married for the third time in a romantic ceremony in Portofino on Sunday evening; Pictured May 20, 2022 in Italy

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Gwyneth Paltrow shuts down rumors that Kourtney Kardashian copied her Goop brand

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