'It's all about confidence!' Jennifer Lopez, 53, feels so good because she takes care of her skin as she plugs Booty cream made with the help of 'chemists'
Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday.
The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly.
And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists.'
New Jenny: Jennifer Lopez shared a new video to her JLo Beauty Instagram page on Tuesday
Glow: The 53-year-old looker wore a white dress as she talked up her new Booty product which she says will make a woman's body look different instantly
'The power of JLo Beauty… now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel — and they just get better over time.'
The day before she posted two new images to her JLo Beauty Instagram page.
The siren, who was enjoying her birthday celebration in Europe with her new husband Ben Affleck last week - was seen in a black once piece swimsuit that highlighted her impressive figure.
'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said.
Thanks Lopez: 'When developing a product for the Booty, we knew we had to address the obvious — we want people to feel beautiful and confident in the skin they’re in,' she said
Chem lab: And she added that it is 'all about confidence' for women which she hopes to provide with her products that she made with the help of 'chemists'
'We knew we could measure efficacy and prove the science, but it was equally as important to measure the user perception and prove increased confidence…
'And we did just that with FIRM + FLAUNT™ Targeted Booty Balm. In fact, 76% of FIRM + FLAUNT users agreed their confidence was restored!*'
It was added: '*Based on an 8-week user-perception study.'
Last week she was seen in a white suit.
The siren was seen in a semi sheer white swimsuit as she pushed her new body product, a $65 booty balm.
Power: 'The power of JLo Beauty… now for body. #JLoBody is a clinically tested, high-performance skincare line for the body that delivers results you can instantly see and feel — and they just get better over time'
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'All the power and science behind JLo Beauty now for body,' said the star in her caption.
The site added: 'We’ve taken skincare beyond the face by developing CLINICALLY TESTED bodycare that’s intentional, targeted and delivers real results.
'We stand behind the strength of confidence and the strength of our claims. This is seriously sexy science at any age.'
The day before she was seen completely nude in an image,
While promoting JLo Beauty's latest product, the global superstar posed completely nude with and flashed flashed major sideboob while revealing her incredibly toned figure to the world.
'We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!' she captioned the footage.
Sizzling: While promoting JLo Beauty's latest product, a $65 booty balm, the global superstar posed completely nude with and flashed flashed major sideboob while revealing her incredibly toned figure to the world
She continued: 'Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science for your best assets! #JLoBeauty.'
Later, in the recording, she slipped into a little black monokini as she rubbed lotion on her legs and gave her best smoldering supermodel stare at the camera.
'The power of JLo Beauty, now for buy,' she said with a smile in her latest post, which has earned more than 275,000 likes in less than an hour.
More Jenny: Lopez was seen in a semi sheer white swimsuit as she pushed her new body product, a $65 booty balm
On Thursday, the mom-of-two first teased that 'something' new was coming to her beauty brand after steadily rolling out products throughout this year, including a cleanser, serum, moisturizer and and complexion booster.
The next day she confirmed it was a body product: 'Your body is one-of-a-kind, exquisite and uniquely yours — it’s time to treat it that way. It’s official! #JLoBody by @JLoBeauty is coming on 7/24! A clinically backed line of high-performance skincare for the body, JLo Body delivers visible results and limitless confidence.'
Jennifer made her toned and tanned body the focus of the new clip which was posted on her JLo Beauty Instagram page.
The Bronx-born beauty was posing away in her barely-there monokini that flashed her tiny waistline, abs, sculpted arms and lean legs - a look she keeps in check with daily gym sessions.
Her very long highlighted hair was worn down and over her bare shoulders.
The caption was brief. '7.24. SOMETHING. IS. COMING. Get ready to #FlauntIt like @JLo,' it said.
In the buff: The siren stripped down to just her birthday suit as she celebrated turning 53 by sharing a sexy video of herself completely nude with her 219 million followers
The tags were for camera man and director Jason Bergh who worked with Jenny From The Block on her documentary Halftime and her ads for DWS, and music by The Golden Filter.
Some followers noted in the caption that the new product was either body cream or body makeup.
It's been a big year for Jenny. The Selena actress confirmed she and Ben said 'I do' on her newsletter On The JLo, where she shared details of their intimate wedding held at the Little White Wedding Chapel.
Body by Jenny: She has come out with the new body line after creating a face line
The newsletter was signed 'Mrs. Jennifer Lynn Affleck' and included candid selfies of the newlyweds and video of the couple preparing for their special day, including one of Ben getting ready inside the chapel's bathroom and photos of J.Lo in her wedding dress.
'We did it. Love is beautiful. Love is kind. And it turns out love is patient. Twenty years patient,' she wrote in her post.
The performer revealed that they 'flew to Vegas' and 'stood in line for a license with four other couples.'
She continued: 'Behind us two men held hands and held each other. In front of us, a young couple who made the three hour drive from Victorville on their daughter’s second birthday—all of us wanting the same thing— for the world to recognize us as partners and to declare our love to the world through the ancient and nearly universal symbol of marriage.
Marry me, the real deal: This comes a week after the Marry Me actress tied the knot with on-again love Ben Affleck in Las Vegas